the team

Jennie Avram, BFA, ANSCADgr
Founder and Principal

Jennie AvramJennie is the driving force behind Avram Events Inc. Her boundless creativity, entrepreneurial spirit, wealth of experience, and professionalism have been integral in establishing Avram Events Inc.'s reputation as a company that integrates dynamic and strategic project and event design with seamless management.

Jennie has a solid grounding in the principles of art and design having received both a Bachelor of Fine Arts degree and a Bachelor of Communication Design degree from the NSCAD University in Halifax. After several years freelancing as a designer, she was drawn to the world of event planning and management. Now, more than fifteen years later, Jennie is widely-regarded as a seasoned and accomplished leader in the industry.

Avram EventsAvram Events crew at the CPRS Gala.

Guided by a genuine desire to produce awe-inspiring projects and events, Jennie consistently creates, develops, and implements fresh and insightful plans that deliver measurable results for our clients. She has a keen eye for detail and a remarkable ability to listen carefully to what a client wants, look at a room or a facility and understand intuitively the specific experience that a client desires. With her exceptional organizational skills and the flexibility of a Cirque de Soleil acrobat, Jennie efficiently manages project and event workflows, often within the constraints of tight time-frames. And she does it all with quiet confidence, unwavering calm, a terrific sense of humour, and a stunning selection of dark suits.

Out of the office, Jennie is a dedicated volunteer. She generously donates her time and talents to a number of local and regional organizations ranging from membership on the Board of Directors of Heritage Regina and the Advisory Board of the Bell Barn Society of Indian Head to the Director of Communications and Bylaws of the District of Katepwa Council.


Rose Flaman-Trehas, Associate

Rose Flaman-TrehasRose's keen interest and involvement in events management happened naturally as she very comfortably and confidently took on the planning of events (of all shapes and sizes) within the scope of her various employment positions. Armed with a Bachelor of Education degree from the University of Regina and a well-established record of providing exceptional service in both government and private organizations, she adds versatility to our team with creative insights, practical solutions and her common sense approach to problem solving.

Rose grew up in a family with 9 siblings. Happily married with three daughters, she has a deep desire to understand and meet the needs of others. A detail guru who is passionate about all aspects of event management, Rose enjoys bringing to life the ideas, concepts and plans that truly engage our clients.

For the past several years, Rose has been a coordinator of the Pure Fashion Program. Designed for teenaged girls, the program focuses on the development of self-confidence and the recognition of their own personal beauty. Her involvement in many volunteer projects fulfills her need to selflessly “give back” to the community.


Jackie Schmidt, Associate

Jackie SchmidtJackie brings to our team a unique mix of talent and skill. A savvy marketer, Jackie's business skills were developed at the University of Nebraska and through her Bachelor of Merchandizing and Retail degree at Washburn University (Kansas). They were further honed through her work with a number of top high-end U.S. retailers, including Nordstrom, and locally through her long-time strategic planning role at the Cumberland Gallery and Gift Shop. She has an incredible sense of style and a flair for integrating aesthetic elements in ways that subtly but effectively set the perfect tone for events.

Community-minded, Jackie is an active member of local boards and committees and is directly involved in a variety of philanthropic endeavours, such as the Regina Food Bank's Filling Empty Bowls Art Auction and Fundraiser.

Jackie thrives on the ever-changing opportunities and challenges that are often the essence of special events and is living proof that if you cut out sleep, you really can free up a lot of extra time.


Michelle Hugli Brass, Director of Social Media

Michelle Hugli BrassMichelle Hugli Brass loves talking to people and telling their stories. For the past 10 years, she’s enjoyed a successful career in journalism and communications in Saskatchewan. She started out as a TV and radio reporter for CBC Saskatchewan before shifting to communications for the City of Regina and the FSIN. In 2005, she was recruited to become the editor of Shout, an Aboriginal youth magazine in Saskatchewan. This was the highlight of her career, as it gave her the opportunity to connect with Aboriginal youth and make a difference through storytelling and providing a strong voice for her readers. In 2007, Michelle went back to radio, producing and hosting her own weekend talk show, “The Michelle Hugli Show” for NewsTalk 980/650 in Saskatchewan. Enjoying the excitement and surprise of live radio and in-depth interviews, she went back to CBC Saskatchewan to host “The Afternoon Edition” on CBC Radio One. Avram Events Inc. is very pleased to have Michelle on our team. She oversees the integration of social media into our projects.


The Network

Avram Events Inc. is guided by a spirit of collaboration that allows us to capitalize on our strong network of industry professionals. Experts in such areas as entertainment, catering, floral, lighting and sound, illustration and visual design, web design, web programming, and writing, our dynamic professionals add depth to our organization as needed, ensuring outstanding results.

Some members of our professional network include;

In the competitive field of design and illustration, Brent's work stands out. His projects are fresh, relevant, and conceptually strong. And he isn't afraid to throw a little fun into the mix. One of his latest projects is a mural/three-dimensional representation combo more than 250 feet in size (think pop-up book on steroids). Without question, his diverse and wide-ranging work commands attention. An invaluable member of our network, Brent is the creator of Avram Events Inc.'s visual corporate identity and the designer of our website.

Greg is on the leading edge of new trends in online and communications technology. A highly skilled and detail driven media developer, he thrives on challenges. No matter what kind of work comes his way, Greg rides the pressure like a champion surfer (relax, he's got it covered). His many contributions to Avram Events Inc. include the development of our website.